We charcoal mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. Our Tennessee Sipping' Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks, it smells, and of course the way it tastes.