Jack Daniel's Old No. 7 Tennessee Whiskey is revered internationally as a classic American icon, crafted in Lynchburg, Tennessee at America's oldest registered distillery. Maturation in new, toasted and charred barrels provides a rich, amber coloured whiskey with a distinctive flavor, packaged in the familiar square bottle with the black and white label. Jack Daniel's has a smooth aroma and flavor of vanilla, toasted oak and caramel which translates well to the palate.